LT Design

How NOT to Brand Your Organization

Lea — Thu, 03 Feb 2011 05:51:55 +0000

Branding 101. Surely not everyone has the opportunity to take it… or better yet, even have the desire to really understand the importance of a brand, but I believe that people inherently know what “works” and “what doesn’t.” What “looks right” and “what doesn’t.” That said, marketers and graphic designers are still in high demand, have been for many decades, and as one myself, hopefully will be for eons to come. Organizations relinquish their control and trust to these brand stewards and marketing geniuses under the assumption that they will put the best interest of the company first. Most times this is indeed the case and there is a nice happy win-win in the end. But as you can see to the left, not all stories get their happy ending…uh, actually Arlington Pediatric Center’s logo may beg to differ. Gross. You get the idea. It’s a travesty and makes us creatives look bad because these graphics and logos should always be thought through and viewed from every angle. Tisk tisk.

For all of you who haven’t enrolled in Branding 101, check out the below link for some additional comic relief while the rest of us sink down low, very low in our chairs in embarrassment for the unnamed perpetrators. Lesson learned folks.

Logo Design Gone Wrong: 10 Offbeat Examples

Shhh…Can You Keep A Secret?

Lea — Sat, 03 Apr 2010 00:40:52 +0000

Everyone loves a good secret, right? Well, you and I both might have just stumbled upon the proverbial pot of gold in the fast food world. Would you believe it if I told you that several fast food chains (other than In-N-Out Burger) have secret menus? I know, I couldn’t either! Where is this coveted information kept you ask? I’d say that this stuff is near impossible to find unless you’re one of the lucky ones to be “in the know.” but get excited because the down and dirty that those fast food chains have selfishly kept up their sleeves is about to be revealed in a detailed, outline format and all packaged up for you in this fantasticly revealing article. (By the way, how cool would it be if every restaurant created their own secret menu for us to decode!? The sly-factor with a side of exhilaration could only make the food taste that much better.) Bon apetite!

Secret Restaurant Menus Revealed

~Lea

April Fools!?

Lea — Thu, 01 Apr 2010 19:00:30 +0000

Topeka changed it’s name to Google? And Google changed its name to Topeka? Ummm….come again?

Google – Topeka – Google

~Lea

Are We Really Fashion Criminals?

Lea — Wed, 31 Mar 2010 16:56:16 +0000

Surely we can’t be perfect all the time, especially when we aren’t feeling our best or are just having one of those “off days.” That dreaded fashion misstep is bound to happen once and a while, and that’s okay, but the question is, are you even aware that you’re misstepping? Now, I’m no fashionista, but I would like to consider myself somewhat knowledgeable of what works on me (and others) and what doesn’t. Even still, I’ll admit that I’m guilty of committing one of the 10 fashion mistakes listed below. How did you do?

Top 10 Fashion Mistakes Women Make

~Lea

Nevertardy Transit

Lea — Tue, 30 Mar 2010 16:45:57 +0000

I’m currently enrolled in an independent study in school working for a start-up called Nevertardy Transit. It’s a private bus company that serves the High Tech High Charter School campus in Point Loma, San Diego, and is available to run field trips for any local organization. It’s been fun working with the owner and coming up with a marketing plan. I’m in the middle re-branding his company, check it out!

Old Logo

Tentative New Logo

~Lea